Opened in May 2015, this impressive £7m conversion by JD Wetherspoon of the former Lucky Star amusement arcade is located across the tram tracks from South Pier and close to the Sandcastle Waterpark and Pleasure Beach. Named after the 1909 Pleasure Beach ride of the same name, the pub is huge, with bars and outside sheltered seating on each of the three floors with wide views over the Irish Sea and the Promenade. The first floor cellar is also open to views.